Client: Cuervo
Typology: Flagship store
Area: 400sqm
Location: Tequila, Jalisco
Year: 2020-2024
Stage: On hold (Construction documentation)
Team concept design, schematic design, construction documentation: Adrian Aguirre, Marco Floreschapa, Hector Barba, Regina Sanchez, Samantha Castro, Samantha Torres, Jaime Saldaña, Michelle Lazaro, Abril Armenta, Maria Paula Guerra
Renders: VV Inverso
Engineering: Cero motion
MEP: FMS
La rojeña flagship store. Tequila Cuervo
AA developed a series of variations for the interior design of “La rojeña” flagship store, Tequila Cuervo, at Tequila, Jalisco.
The final version respected the original structure, materials, and details of the hacienda rooms that currently comprise the store, highlighting elements such as cantera and chandeliers.
The design included oak wood details and furniture, as well as agave skin details.
The intermediate area of the tour served as a Reserva de la Familia museum and 250th Anniversary tequila bottles. The Reserva de la Familia area displayed each edition of the box designed by renowned artists as a timeline.
Materials from the region where selected to complement the design palette such as obsidiana, palma, and volcanic stone.
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